BetFred, A UK based gambling firm announced that they have signed a deal which will allow for them to become the official gambling partner of “Crabbie’s Grand National Festival“.

Crabbie's Grand National Festival logo

The terms of this sponsorship deal will allow for BetFred to sponsor three different races over the period of three years. BetFred could to choose which three races they would sponsor and due to their sponsorship the names of these races have been rebranded. These races include “The Bowl Steeple Chase”, “The Mobile Mildmay Novices” and “The TV Handicap Steeple Chase” Each one of these three races are being held at Aintree, the first race is set to begin in April 2014.

In addition to BetFred announcing that they sponsored these races, they also announced that they will be offering special promotions that are tied into these races. The Chairman for BetFred Fred Done commented on this sponsorship deal saying, “BetFred is proud to associated with The Crabbie’s Grand National Festival. We look forward to working with Aintree during the next three years. We hope that through our sponsorship we can gain new players and we hope that Crabbie’s gets new fans who will view each one of the races they offer.”

Regional North West Racecourse Director John Baked also commented on this deal saying, “BetFred and Crabbie’s Grand National Festival have had a long lasting business relationship. We are thrilled to have had them join us as our sponsor on three of the largest races we promote each year.”